L
Linda D. Hollebeek
Researcher at Tallinn University of Technology
Publications - 111
Citations - 15228
Linda D. Hollebeek is an academic researcher from Tallinn University of Technology. The author has contributed to research in topics: Customer engagement & Computer science. The author has an hindex of 35, co-authored 87 publications receiving 10486 citations. Previous affiliations of Linda D. Hollebeek include University of Auckland & University of Montpellier.
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Customer Engagement Conceptual Domain, Fundamental Propositions, and Implications for Research
TL;DR: The authors explored the theoretical foundations of customer engagement by drawing on relationship marketing theory and the service-dominant (S-D) logic, and developed a general definition of CE, and distinguish the concept from other relational concepts, including participation and involvement.
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Consumer engagement in a virtual brand community: An exploratory analysis
TL;DR: In this paper, the authors explore the nature and scope of consumer engagement in an online brand community environment and reveal that consumers exhibit enhanced consumer loyalty, satisfaction, empowerment, connection, emotional bonding, trust and commitment.
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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
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Demystifying customer brand engagement: Exploring the loyalty nexus
TL;DR: In this paper, a tripartite customer brand-engagement conceptualisation comprising activation, identification, and absorption dimensions is proposed, followed by a customer engagement/loyalty-based segmentation analysis.
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Exploring customer brand engagement: definition and themes
TL;DR: In this paper, customer brand engagement (CBE) is defined as "the level of a customer's cognitive, emotional and behavioral investment in specific brand interactions" based on an integrative deductive (literature-based)/inductive (data-based) approach.