Neil Hair

TL;DR: In this paper, the authors developed and empirically tested a model of the relationship between antecedents and outcomes of online customer experience within Internet shopping websites using an international sample, identifying and providing operational measures of these variables plus the cognitive and affective components of OCE.

TL;DR: In this article, the authors provide a review of the online consumer literature in order to inform understanding of the antecedents and consequences of online customer experience (OCE) in the purchase context.

TL;DR: A framework of digital entrepreneurship is presented that includes a typology of new digital ventures – mild, moderate, and extreme – the characteristics of each type of newdigital venture and a discussion of how those characteristics shape the success factors of each kind of venture.

TL;DR: In this article, the authors focus on college students, users of online social networks, as main sources of information that helps advertisers understand the ways in which advertisements are perceived online and find that the brand recognition in online social network was found to be much lower than the one created through other media channels.

TL;DR: In this article, the authors explore the advantages and challenges that the networked world offers the market-oriented digital entrepreneur, and examine the role of electronic community and communication and how successful digital entrepreneurs takes advantage of ECC technologies to facilitate more effective communication with customers, partners, the digital organization, and in communicating the "product" of market orientation to the marketplace.