R
Ramnath K. Chellappa
Researcher at Emory University
Publications - 55
Citations - 2825
Ramnath K. Chellappa is an academic researcher from Emory University. The author has contributed to research in topics: Personalization & Competition (economics). The author has an hindex of 19, co-authored 55 publications receiving 2581 citations. Previous affiliations of Ramnath K. Chellappa include University of Southern California & University of Texas at Austin.
Papers
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Journal ArticleDOI
Personalization versus Privacy: An Empirical Examination of the Online Consumer's Dilemma
TL;DR: In this paper, the authors developed a parsimonious model to predict consumers' usage of online personalization as a result of the tradeoff between their value for personalization and concern for privacy.
Posted Content
Perceived Information Security, Financial Liability and Consumer Trust in Electronic Commerce Transactions
TL;DR: The findings show that there is a minimal effect of financial liability on consumers’ trust in EC, while mechanisms of encryption, protection, authentication, and verification as antecedents of perceived information security contribute to actual consumer perceptions.
Journal ArticleDOI
Perceived information security, financial liability and consumer trust in electronic commerce transactions
TL;DR: In this article, the authors proposed mechanisms of encryption, protection, authentication, and verification as antecedents of perceived information security in electronic commerce transactions and found that consumers' trust in EC transactions is influenced by perceived security and distinguishes it from the objective assessment of security threats.
Journal ArticleDOI
Managing Piracy: Pricing and Sampling Strategies for Digital Experience Goods in Vertically Segmented Markets
TL;DR: In this paper, the authors develop a pricing model for digital experience goods in a segmented market and explore the optimality of sampling as a piracy-mitigating strategy, and suggest that any potential benefits of piracy can be internalized through product sampling.
Proceedings ArticleDOI
Privacy-enhanced personalization
TL;DR: In this article, the authors explore the potential of research on "privacyenhanced personalization", which aims at reconciling the goals and methods of user modeling and personalization with privacy constraints imposed by individual preferences, conventions and laws.