Journal ArticleDOI
Personalization versus Privacy: An Empirical Examination of the Online Consumer's Dilemma
TLDR
In this paper, the authors developed a parsimonious model to predict consumers' usage of online personalization as a result of the tradeoff between their value for personalization and concern for privacy.Abstract:
Personalization refers to the tailoring of products and purchase experience to the tastes of individual consumers based upon their personal and preference information. Recent advances in information acquisition and processing technologies have allowed online vendors to offer varieties of web-based personalization that not only increases switching costs, but also serves as important means of acquiring valuable customer information. However, investments in online personalization may be severely undermined if consumers do not use these services due to privacy concerns. In the absence of any empirical evidence that seeks to understand this consumer dilemma, our research develops a parsimonious model to predict consumers' usage of online personalization as a result of the tradeoff between their value for personalization and concern for privacy. In addition to this tradeoff, we find that a consumer's intent to use personalization services is positively influenced by her trust in the vendor. Our findings suggest that: 1. online vendors can improve their abilities to acquire and use customer information through trust building activities; 2. it is of critical importance that vendors understand and evaluate the different values consumers may place in enjoying various types of personalization.read more
Citations
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Journal ArticleDOI
Information privacy research: an interdisciplinary review
TL;DR: An interdisciplinary review of privacy-related research is provided in order to enable a more cohesive treatment and recommends that researchers be alert to an overarching macro model that is referred to as APCO (Antecedents → Privacy Concerns → Outcomes).
Journal ArticleDOI
Privacy in the digital age: a review of information privacy research in information systems
TL;DR: A critical analysis of the literature reveals that information privacy is a multilevel concept, but rarely studied as such, and calls for research on information privacy to use a broader diversity of sampling populations and to publish more design and action research in journal articles that can result in IT artifacts for protection or control of information privacy.
Journal ArticleDOI
Privacy and rationality in individual decision making
TL;DR: This research suggests that consumers often lack enough information to make privacy-sensitive decisions and, even with sufficient information, are likely to trade off long-term privacy for short-term benefits.
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The personalization privacy paradox: an empirical evaluation of information transparency and the willingness to be profiled online for personalization
TL;DR: This study examines the relationship between information technology features, specifically information transparency features, and consumer willingness to share information for online personalization and indicates that customers who desire greater information transparency are less willing to be profiled.
Journal ArticleDOI
Adoption of electronic health records in the presence of privacy concerns: the elaboration likelihood model and individual persuasion
Corey M. Angst,Ritu Agarwal +1 more
TL;DR: It is found that an individual's CFIP interacts with argument framing and issue involvement to affect attitudes toward the use of EHRs, and results suggest that attitude toward EHR use and CFIP directly influence opt-in behavioral intentions.
References
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An Examination of the Nature of Trust in Buyer–Seller Relationships:
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Determinants of Long-Term Orientation in Buyer-Seller Relationships:
TL;DR: In this article, the authors consider the time orientation of a customer to select and use marketing tools that correspond to the time horizons of the customer, and show that insufficient understanding of customer's time orientation hinders the selection and use of marketing tools.