R
Raul Pinel
Researcher at Louisiana State University
Publications - 1
Citations - 476
Raul Pinel is an academic researcher from Louisiana State University. The author has contributed to research in topics: Theory of reasoned action & Theory of planned behavior. The author has an hindex of 1, co-authored 1 publications receiving 394 citations.
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Theory of Reasoned Action: Purchase Intention of Young Consumers
TL;DR: The approximately 60 million members of Generation Y are a major force in the consumer marketplace and represent a significant behavioral shift as discussed by the authors, and to develop the broad, multifaceted advertising strat...