Teresa A. Summers

TL;DR: The approximately 60 million members of Generation Y are a major force in the consumer marketplace and represent a significant behavioral shift as discussed by the authors, and to develop the broad, multifaceted advertising strat...

TL;DR: The influence of display lighting, a component of store atmospherics, on consumer approach-avoidance behavior was studied in this article, where supplemental lighting was temporarily installed and manipulated on merchandise displays in two retail stores to test for effects on consumer behaviors of time at display, number of items Touched and number of things picked up.

TL;DR: In this paper, the authors used the Theory of Reasoned Action (TRA) to determine affluent female consumers' purchase intention of a controversial luxury product, apparel made with American alligator leather.

TL;DR: In this article, consumers' perceptions of and attitudes toward a controversial product, American alligator leather accessories, were determined and the variables influencing consumers' purchase intention of the product were evaluated using the theory of reasoned behavior Influence variables evaluated included attitude toward product, subjective norm, involvement (fashion involvement), controversy perception, price perception (price-quality schema and prestige sensitivity), personality traits (selfconfidence and self-consciousness), and demographics.

TL;DR: In this paper, a survey was conducted to determine satisfaction experienced by male consumers when shopping for personal apparel items, to identify stores patronized by men, and to determine store attributes important to male consumers.