As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies

Consumer Value: A Framework for Analysis and Research

Fundamental statistics in psychology and education.

Recent advancements in natural dye applications: a review

YouTube vloggers' influence on consumer luxury brand perceptions and intentions

Effect of image interactivity technology on consumer responses toward the online retailer

To identify criteria considered by consumers while making garment purchase decisions, free response interviews of 80 female customers were conducted at point of purchase in two specialty apparel st...

Toward a model of the in-store purchase decision process: consumer use of criteria for evaluating women's apparel

University historic dress collections and museums provide unique opportunities to actively fulfill critical mission statements of the university, including possibilities for research projects, prov...

University Historic Clothing Museums and Collections: Practices and Strategies

Contact dyeing is a practical alternative to the more common immersion method of natural dyeing. Contact dyeing is a very low liquor ratio method where the actual natural dyestuff is placed around and between the goods to be dyed. The dyestuff and goods are compressed into a bundle that is placed in a plastic bag and heated by using steam, a microwave oven, or solar energy. The focus in most dyeing is on duplication and replication of color and motif. In contact dyeing, the focus is shifted to use of innovative materials such as organic waste, found objects, and pantry or kitchen items. Appropriate dyestuffs, materials, and equipment are described, but specific results are unpredictable. This chance factor is the primary goal in contact natural dyeing: to create complex, random patterns and colors easily and inexpensively, without the use of chemical mordants that are used with immersion natural dye methods.

In the Bag: Contact Natural Dyes

Leadership beliefs contribute to behaviors and attitudes. The purposes for conducting this study were 1) to gain an understanding of undergraduate students’ leadership beliefs, 2) to implement three distinct leadership modules into an introductory textiles and clothing course, and 3) to assess the modules’ effectiveness in promoting empowering leadership beliefs. The study used quantitative and qualitative methods (n=76). Findings suggest undergraduates’ perceptions of leadership encompass trait and situational perspectives of leadership. The modules influenced students’ understanding of the varied definitions of leadership and empowered them to consider that the behaviors, beliefs, and attitudes of leadership were attainable.

/pdf/empowering-student-leadership-beliefs-an-exploratory-study-572vtxf6q0.pdf

Empowering Student Leadership Beliefs: An Exploratory Study.

Textile and apparel industry professionals must be capable of dealing with cultural differences and diverse perspectives on a multinational scale. To address the challenges involved in educating students for the global industry workforce, a 3-year collaborative project was conducted through partnerships between faculty at three U.S. universities and five universities in Thailand, Australia, and Russia. The project was designed to create learning modules based on real-world industry issues to foster global competence among students in textile and apparel programs. Tested in existing courses, module effectiveness was assessed using pre- and post-tests that included closed- and open-ended questions designed to measure students’ “cultural intelligence” as an indication of global competence. Results suggest that exposure to the modules helped to improve students’ global competence. However, further development and testing of the modules is needed to include students in programs and countries in addition to those represented by this study.

/pdf/collaborative-development-of-textile-and-apparel-curriculum-11krknc3oa.pdf

Sara J. Kadolph

Papers

Toward a model of the in-store purchase decision process: consumer use of criteria for evaluating women's apparel

University Historic Clothing Museums and Collections: Practices and Strategies

In the Bag: Contact Natural Dyes

Empowering Student Leadership Beliefs: An Exploratory Study.

Collaborative Development of Textile and Apparel Curriculum Designed to Foster Students’ Global Competence