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Toward a model of the in-store purchase decision process: consumer use of criteria for evaluating women's apparel
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In this article, free response interviews of 80 female customers were conducted at point of purchase in two specialty apparel stores to identify criteria considered by consumers while making garment purchase decisions, and the results showed that these criteria were among the most important factors for women in garment purchasing decisions.Abstract:
To identify criteria considered by consumers while making garment purchase decisions, free response interviews of 80 female customers were conducted at point of purchase in two specialty apparel st...read more
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Consumer Value: A Framework for Analysis and Research
TL;DR: Holbrook as mentioned in this paper provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality.
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YouTube vloggers' influence on consumer luxury brand perceptions and intentions
Jung Eun Lee,Brandi Watkins +1 more
TL;DR: In this paper, a model that assesses the influence of physical attractiveness, social attractiveness, and attitude homophily of video bloggers (vlogger) on PSI; and PSI effects on luxury brand perceptions (i.e., brand luxury, luxury brand value, and brand-user-imagery fit) and luxury brand purchase intentions was proposed.
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Effect of image interactivity technology on consumer responses toward the online retailer
TL;DR: In this article, the authors empirically examined whether image interactivity technology (IIT), which enables the creation and manipulation of product images on a retailer's Web site, affects experiential value and instrumental value.
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Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer☆
TL;DR: In this paper, the influence of level of image interactivity on consumer perception of online retail environment, shopping enjoyment, shopping involvement, a desire to stay, and patronage intention was examined.
References
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Discovery of Grounded Theory: Strategies for Qualitative Research
TL;DR: The Discovery of Grounded Theory as mentioned in this paper is a book about the discovery of grounded theories from data, both substantive and formal, which is a major task confronting sociologists and is understandable to both experts and laymen.
Journal ArticleDOI
The Discovery of Grounded Theory: Strategies for Qualitative Research.
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Diffusion of Innovations
TL;DR: A history of diffusion research can be found in this paper, where the authors present a glossary of developments in the field of Diffusion research and discuss the consequences of these developments.