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Stephen J. Newell
Researcher at Western Michigan University
Publications - 36
Citations - 3247
Stephen J. Newell is an academic researcher from Western Michigan University. The author has contributed to research in topics: Loyalty & Credibility. The author has an hindex of 18, co-authored 35 publications receiving 2932 citations. Previous affiliations of Stephen J. Newell include Bowling Green State University & Michigan State University.
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The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
TL;DR: In this paper, the authors assessed the impact of endorser and corporate credibility on attitude-toward-the-ad, attitudetoward the brand, and purchase intentions.
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The development of a scale to measure perceived corporate credibility
TL;DR: In this article, the authors describe the development and validation of a short, reliable, and valid self-report scale designed to measure corporate credibility or the amount of expertise and trustworthiness that consumers perceive in a corporation.
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The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions
TL;DR: In this article, the authors proposed a theory of the combined influence of corporate and endorser credibility, and found that the dual credibility model partially predicts and explains advertising effectiveness for these dual sources of credibility.
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Innovativeness and price sensitivity: managerial, theoretical and methodological issues
TL;DR: In this article, the authors present a simple and concise survey method for measuring price sensitivity and illustrate its use by examining the relationship between innovativeness and price sensitivity within a specific product category.
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The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements
TL;DR: The authors investigated whether consumers who were exposed to an ad containing a deceptive environmental claim have significantly different attitudes about the ad than those consumers exposed to a benign ad containing the same environmental claim.