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Journal ArticleDOI

Developing and validating a multidimensional consumer-based brand equity scale

Boonghee Yoo, +1 more
- 01 Apr 2001 - 
- Vol. 52, Iss: 1, pp 1-14
TLDR
In this article, the authors report the results of a multistep study to develop and validate a multidimensional consumer-based brand equity scale (MBE) drawn from Aaker's and Keller's conceptualizations of brand equity.
About: 
This article is published in Journal of Business Research.The article was published on 2001-04-01. It has received 2489 citations till now. The article focuses on the topics: Brand equity.

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Brand Experience: What is it? How is it Measured? Does it Affect Loyalty?

Bernd H. Schmitt, +2 more
- 01 May 2009 - 
TL;DR: Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging, communications, and environments.
Journal ArticleDOI

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

J Joskus Brakus, +2 more
- 01 May 2009 - 
TL;DR: Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging, communications, and environments as discussed by the authors.
Journal ArticleDOI

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Linda D. Hollebeek, +2 more
- 01 May 2014 - 
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
Journal ArticleDOI

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Yu-Shan Chen
- 01 May 2010 - 
TL;DR: Wang et al. as discussed by the authors explored the positive relationships between green brand equity and its three drivers (green brand image, green satisfaction, and green trust) and found that green trust is positively related to green brand image.
Journal ArticleDOI

Captivating company: dimensions of attractiveness in employer branding

Pierre Berthon, +2 more
- 01 Jan 2005 - 
TL;DR: The internal marketing concept specifies that an organisation's employees are its first market as discussed by the authors, and the internal marketing concepts have recently entered the marketing lexicon, such as internal advertising and internal branding.
References
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Journal ArticleDOI

Cutoff criteria for fit indexes in covariance structure analysis : Conventional criteria versus new alternatives

Li-tze Hu, +1 more
- 01 Jan 1999 - 
TL;DR: In this article, the adequacy of the conventional cutoff criteria and several new alternatives for various fit indexes used to evaluate model fit in practice were examined, and the results suggest that, for the ML method, a cutoff value close to.95 for TLI, BL89, CFI, RNI, and G...
Journal ArticleDOI

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, +1 more
- 01 Feb 1981 - 
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Journal ArticleDOI

Structural equation modeling in practice: a review and recommended two-step approach

James C. Anderson, +1 more
- 01 Jan 1988 - 
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
Book

The Interpretation of Cultures

Richard Fenn, +1 more
TL;DR: The INTERPRETATION OF CULTURES CLIFFORD GEERTZ Books files are available at the online library of the University of Southern California as mentioned in this paper, where they can be used to find any kind of Books for reading.
Book

Structural Equations with Latent Variables

Kenneth A. Bollen
TL;DR: The General Model, Part I: Latent Variable and Measurement Models Combined, Part II: Extensions, Part III: Extensions and Part IV: Confirmatory Factor Analysis as discussed by the authors.