Journal ArticleDOI
Environmental segmentation alternatives: a look at green consumer behavior in the new millennium
TLDR
In this article, the authors examined the dynamic nature of ecologically conscious consumer behavior and provided a method of profiling and segmenting college students based upon ecologically-conscious consumer behavior.Abstract:
Looking to the future of green marketing, examines the dynamic nature of ecologically conscious consumer behavior. The study also provides a method of profiling and segmenting college students based upon ecologically conscious consumer behavior. Findings indicate that, despite a significant amount of past research attention, demographic criteria are not as useful a profiling method as psychographic criteria. Consistent with past findings, the study indicates that perceived consumer effectiveness (PCE) provides the greatest insight into ecologically conscious consumer behavior. Further, the inclusion of altruism to the profile appears to add significantly to past efforts. Additional constructs examined suggest that environmental segmentation alternatives are more stable than past profiles that have relied primarily on demographic criteria.read more
Citations
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Proceedings ArticleDOI
Attitude towards the Environment and Green Products:Consumers’ Perspective
Tan Booi Chen,Lau Teck Chai +1 more
Abstract: The current rapid growth in the economy and the patterns of consumers’ consumption and behavior worldwide are the main cause of environmental deterioration. As the environment continues to worsen, it has become a persistent public concern in the developed countries and has recently awakens developing countries to the green movement. This paper is essentially exploratory in nature and has two objectives. The first objective is to compare gender with attitudes towards the environment and green products. The second objective is to investigate the relationship between attitude towards the environment and green products. Result from the independent sample t-test shows that there were no significant differences between gender in their environmental attitudes and attitudes on green products. The rotated factor matrix validated the underlying dimensions of environmental attitudes into three major dimensions (environmental protection, government’s role, and personal norm). Results from the multiple linear regression analysis revealed that consumer attitudes on the government’s role and their personal norm towards the environment contributed significantly to their attitude on green product. Further investigation revealed that personal norm was the most important contributor to the attitude towards green product. However, environmental protection did not contribute significantly to consumers’ attitudes on green product.Keywords: Environmental attitude; green products; consumer behaviour; Malaysia
Journal ArticleDOI
Green Consumption: Behavior and Norms
TL;DR: The emerging picture of green consumption is of a process that is strongly influenced by consumer values, norms, and habits, yet is highly complex, diverse, and context dependent as discussed by the authors.
Journal ArticleDOI
Beyond ecolabels: what green marketing can learn from conventional marketing
Emma Rex,Henrikke Baumann +1 more
TL;DR: In this article, the authors find that green marketing could learn from conventional marketing in discovering other means than labelling to promote green products, such as addressing a wider range of consumers, working with the positioning strategies of price, place and promotion, and actively engaging in market creation.
Journal ArticleDOI
The influence factors on choice behavior regarding green products based on the theory of consumption values
Pei Chun Lin,Yi Hsuan Huang +1 more
TL;DR: In this paper, the authors apply the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products, and examine whether there are significant differences in consumption values and choice behavior between consumers with different outlooks on environmental concerns.
Journal ArticleDOI
Environmental knowledge and other variables affecting pro-environmental behaviour: comparison of university students from emerging and advanced countries
TL;DR: In this article, the influence of environmental knowledge on pro-environmental behavior among university students from countries with different levels of economic development (USA, Spain, Mexico and Brazil) was analyzed.
References
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Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
BookDOI
Sex differences in social behavior : a social-role interpretation
TL;DR: The analysis of sex differences in social behavior is presented as a new theory and a new method based on research published in “Sex Differences in Social Behavior: A New Theory and a New Method.”
Journal ArticleDOI
Value Orientations, Gender, and Environmental Concern:
TL;DR: In this paper, a social-psychological model is developed to examine the proposition that environmentalism represents a new way of thinking, and it assumes that action in support of environmental quality may derive from any of three value orientations: egoistic, social-altruistic, or biospheric and that gender may be implicated in the relation between these orientations and behavior.
Journal ArticleDOI
The Social Bases of Environmental Concern: A Review of Hypotheses, Explanations and Empirical Evidence
TL;DR: The Social Bases of Environmental Concern: A Review of Hypotheses, Explanations and Empirical Evidence Author(s): Kent D. Van Liere and Riley E. Dunlap as discussed by the authors
Journal ArticleDOI
Green consumers in the 1990s: Profile and implications for advertising
TL;DR: In this paper, a profile of the ecologically conscious consumer was developed from the responses of 582 adult consumers to a nationwide survey (n = 1,302), and the consumers' belief that they, as individuals, can help solve environmental problems (perceived consumer effectiveness) was found to be the best predictor of ECCB.