Journal ArticleDOI
Faculty Perceptions of Marketing Journals
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TLDR
The qualitative assessment of scholarly journals plays an important role in promotion and tenure decisions, recognition, scholarly dialogue, and the contribution to the knowledge base of marketing as mentioned in this paper, and the results of this study can be used by various marketing faculty constituencies to aid in evaluating publication importance via their selected reference groups.Abstract:
The qualitative assessment of scholarly journals plays an important role in promotion and tenure decisions, recognition, scholarly dialogue, and the contribution to the knowledge base of marketing. To aid marketing faculty and administrators in this assessment, the latest perceptions among marketing faculty regarding the relative hierarchical positioning of scholarly marketing journals are reviewed. Besides the overall ranking, the study segments journals along two dimensions: AACSB- / non-AASCB-accredited institutions (American Assembly of College Schools of Business) and marketing doctorate- / non-doctorate-granting institutions. The results of this study can be used by various marketing faculty constituencies to aid in evaluating publication importance via their selected reference groups.read more
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References
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TL;DR: This article used subjective estimates and extrapolations in an analysis of mail survey data from published studies for estimates of the magnitude of bias and found that the use of extrapolation led to substantial improvements over a strategy of not using extrapolation.
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The Impact of Journals and Authors on International Business Research: A Citational Analysis of JIBS Articles
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Journal ArticleDOI
Marketing journal hierarchies: Faculty perceptions, 1986-87
Robert H. Luke,E. Reed Doke +1 more
TL;DR: In this article, the authors reviewed the latest perceptions among AACSB school professionals in the field of marketing regarding journal hierarchies and concluded with a discussion on the relative importance of journal rankings in the consideration of promotion and tenure among faculty members.
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Perceived Quality of Fifty Selected Journals: Academicians and Practitioners:
TL;DR: In this paper, the authors proposed a method to help academicians and practitioners better fit manuscripts to journals by analyzing 50 selected journals for perceptions of quality, and evaluated the quality of the submitted manuscripts.
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