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Open AccessJournal ArticleDOI

Flexitarianism: A More Moral Dietary Option

TLDR
In this article, the authors describe the human, ecological and animal welfare concerns caused by excessive meat production and consumption, including climate change, water depletion and degradation, land misappropriation, rainforest destruction, biodiversity and rapid species loss and the significant threats and challenges presented to human health and wellbeing.
Abstract
It is morally impossible to justify the power wielded by the livestock industry. This paper describes the human, ecological and animal welfare concerns caused by excessive meat production and consumption, including climate change, water depletion and degradation, land misappropriation and degradation, rainforest destruction, biodiversity and rapid species loss and the significant threats and challenges presented to human health and wellbeing. It offers flexitarianism (flexible or part-time vegetarianism) as a personal opportunity and moral responsibility to combat the destructive duplicity of the global livestock megamachine. Through personal nutritional paradigm shifts and the resulting food choices, individuals can reclaim the possibility of a more sustainable world and global society.

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Journal ArticleDOI

Reducing meat consumption: the case for social marketing

TL;DR: In this paper, an exploratory Australian survey of Sydney consumer red-meat choices is used covering dietary preferences, meat eating patterns, reasons and levels of concern for economic and environmental issues.
Journal ArticleDOI

Flexitarianism: Decarbonising through flexible vegetarianism

TL;DR: In this paper, the authors present an argument as to how flexitarianism -reduced meat consumption to the recommended healthy levels, can help in arresting climate change, arguing that the highest levels of consumption are observed in the developed world and the livestock sector has been shown to be the largest single contributor for greenhouse gas emissions globally.
References
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Book

The Economics of Climate Change: The Stern Review

TL;DR: The Stern Review as discussed by the authors is an independent, rigourous and comprehensive analysis of the economic aspects of this crucial issue, conducted by Sir Nicholas Stern, Head of the UK Government Economic Service, and a former Chief Economist of the World Bank.
Journal ArticleDOI

World Energy Outlook

M.W. Thring
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Which communication channels are most effective in building awareness of flexitarianism?

The paper does not provide information about the most effective communication channels for building awareness of flexitarianism.