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Journal ArticleDOI

Seven Models of Framing: Implications for Public Relations

Kirk Hallahan
- 01 Jul 1999 - 
- Vol. 11, Iss: 3, pp 205-242
TLDR
This article identified seven distinct types of framing applicable to public relations, i.e., situations, attributes, choices, actions, issues, responsibility, and news, and discussed potential applications for public relations practice and research.
Abstract
Framing is a potentially useful paradigm for examining the strategic creation of public relations messages and audience responses. Based on a literature review across disciplines, this article identifies 7 distinct types of framing applicable to public relations. These involve the framing of situations, attributes, choices, actions, issues, responsibility, and news. Potential applications for public relations practice and research are discussed.

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Citations
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Remembering. A Study in Experimental and Social Psychology, Cambridge (University Press) 1964.

TL;DR: In this paper, the notion of a collective unconscious was introduced as a theory of remembering in social psychology, and a study of remembering as a study in Social Psychology was carried out.
Journal ArticleDOI

Using Narrative Communication as a Tool for Health Behavior Change: A Conceptual, Theoretical, and Empirical Overview

TL;DR: The rationale for using narrative communication in health-promotion programs is described, theoretical explanations of narrative effects are reviewed, research comparing narrative and nonnarrative approaches to persuasion is reviewed, and recommendations for future research needs in narrative health communication are made.
Journal ArticleDOI

The Constructionist Approach to Framing: Bringing Culture Back In

TL;DR: In this paper, an elaborated framing model is presented, and subsequently the constructionist approach is compared with priming and agenda setting, in order to develop a strategy to reconstruct frame packages.
Book Chapter

The constructionist approach to framing: Bringing culture back in

TL;DR: In this article, an elaborated framing model is presented, and subsequently the constructionist approach is compared with priming and agenda setting, in order to develop a strategy to reconstruct frame packages.
Journal Article

News as Discourse

TL;DR: In this article, van Dijk proposed a new, interdisciplinary theory of news in the press, which represents a very ambitious and somewhat speculative effort to weave together a broad range of existing news research approaches into a coherent, heuristic framework.
References
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Book ChapterDOI

Prospect theory: an analysis of decision under risk

TL;DR: In this paper, the authors present a critique of expected utility theory as a descriptive model of decision making under risk, and develop an alternative model, called prospect theory, in which value is assigned to gains and losses rather than to final assets and in which probabilities are replaced by decision weights.
Journal ArticleDOI

The Framing of Decisions and the Psychology of Choice

TL;DR: The psychological principles that govern the perception of decision problems and the evaluation of probabilities and outcomes produce predictable shifts of preference when the same problem is framed in different ways.
Book

The psychology of interpersonal relations

TL;DR: The psychology of interpersonal relations as mentioned in this paper, The psychology in interpersonal relations, The Psychology of interpersonal relationships, کتابخانه دیجیتال و فن اطلاعات دانشگاه امام صادق(ع)
Journal ArticleDOI

Framing: Toward Clarification of a Fractured Paradigm

TL;DR: Reaching this goal would require a more self-con- scious determination by communication scholars to plumb other fields and feed back their studies to outside researchers, and enhance the theoretical rigor of communication scholarship proper.