Journal ArticleDOI
The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators
TLDR
It is found that the service quality is more important than information and system quality in influencing customer satisfaction and purchase intention and the relationship between perceived playfulness and perceived flow is reciprocal.Abstract:
The purposes of this study are to examine whether perceived playfulness and perceived flow would mediate the relationships among website quality, customer satisfaction, and purchase intention, as well as to assess the degree of reciprocity between perceived playfulness and perceived flow in an online travel agency context. This study suggested a research framework for testing the relationships among the constructs based on the stimulus-organism-response framework. In addition, this study developed a non-recursive model. After validating the measurement scales, empirical analyses were conducted using structural equation modelling. The findings confirm that website quality affects customers' perceived playfulness and perceived flow, and in turn, would influence their satisfaction and purchase intention. Notably, this study finds that the service quality is more important than information and system quality in influencing customer satisfaction and purchase intention. Furthermore, the study reveals that the relationship between perceived playfulness and perceived flow is reciprocal. Based on the findings, the implications are discussed in the paper and directions for future research are also highlighted.read more
Citations
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Beyond the Usefulness and Ease of Use : Extending the TAM for a World - Wide - Web Context
Ji-Won Moon,Young-Gul Kim +1 more
TL;DR: This study introduces playfulness as a new factor that reflects the user’s intrinsic belief in WWW acceptance and extends and empirically validate the Technology Acceptance Model (TAM) for the WWW context.
Journal ArticleDOI
What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement
Chia-Chen Chen,Yi-Chen Lin +1 more
TL;DR: This study uses path analysis to test the relationships with attitude, perceived value and watching intention to understand the influential factors and channels that induce audiences to watch live-streaming events and proposes four key factors: flow, entertainment, social interaction, and endorsement.
Journal ArticleDOI
The effect of flow experience on mobile SNS users' loyalty
Tao Zhou,Hongxiu Li,Yong Liu +2 more
TL;DR: The effect of flow experience on mobile SNS users' loyalty to be significant and both information quality and system quality significantly affect users' trust and flow experiences, which further determine their loyalty.
Journal ArticleDOI
Enhancing the flow experience of consumers in China through interpersonal interaction in social commerce
TL;DR: The results indicate that interpersonal interaction factors positively relate to flow experience and subsequently influence purchase intention and also find differences between young and old users in this area.
Journal ArticleDOI
Hotel website quality, perceived flow, customer satisfaction and purchase intention
TL;DR: In this paper, the authors examined the relationship between hotel website quality, perceived flow, customer satisfaction and purchase intentions and found that perceived flow mediates the relationships between website quality and customer satisfaction.
References
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Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
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Principles and Practice of Structural Equation Modeling
TL;DR: The book aims to provide the skills necessary to begin to use SEM in research and to interpret and critique the use of method by others.
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Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
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On the evaluation of structural equation models
Richard P. Bagozzi,Youjae Yi +1 more
TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.
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