Basics of qualitative research: Grounded theory procedures and techniques

Experience and Educationis the best concise statement on education ever published by John Dewey, the man acknowledged to be the pre-eminent educational theorist of the twentieth century. Written more than two decades after Democracy and Education(Dewey's most comprehensive statement of his position in educational philosophy), this book demonstrates how Dewey reformulated his ideas as a result of his intervening experience with the progressive schools and in the light of the criticisms his theories had received. Analysing both "traditional" and "progressive" education, Dr. Dewey here insists that neither the old nor the new education is adequate and that each is miseducative because neither of them applies the principles of a carefully developed philosophy of experience. Many pages of this volume illustrate Dr. Dewey's ideas for a philosophy of experience and its relation to education. He particularly urges that all teachers and educators looking for a new movement in education should think in terms of the deeped and larger issues of education rather than in terms of some divisive "ism" about education, even such an "ism" as "progressivism." His philosophy, here expressed in its most essential, most readable form, predicates an American educational system that respects all sources of experience, on that offers a true learning situation that is both historical and social, both orderly and dynamic.

经验与教育 = Experience and education

Emotion and Adaptation

行銷硏究 : Marketing research

Doing Qualitative Research

https://apgsweden.typepad.com/apgsweden/files/viralzzz.pdf

Word of mouth communication within online communities: Conceptualizing the online social network

https://is.muni.cz/el/1421/jaro2012/PSB_323/um/2007_What_is_Neuromarketing.pdf

What is ‘neuromarketing’? A discussion and agenda for future research

Two apparently contradictory paradigms have come to dominate the strategic management literature over the last decade. The resource-based view (RBV) of the firm seeks to explain sustainable competitive advantage through the rent earning capability of internal scarce resources while the marketing paradigm stresses the need for external market orientation to achieve competitive success. This paper reconciles the two through the concepts of competitive positioning. It develops a hierarchy of marketing resources, assets and capabilities and discusses how these can be deployed to achieve alternative competitive positions. A research agenda is proposed.

Competitive positioning and the resource-based view of the firm

https://eprints.ncl.ac.uk/file_store/production/243741/BF547721-FFFF-4A48-9422-128DEB94ECAC.pdf

Investigating the effects of smart technology on customer dynamics and customer experience

Purpose – This study seeks to adopt a holistic approach to consider how consumers perceive online shopping environments. The conceptual model proposes that consumers perceive these environments in terms of their sense‐making and exploratory potential, and it considers the influence of these on user involvement with the web site, shopping value and intention to revisit.Design/methodology/approach – A survey was administered to 301 respondents after they had shopped on a specific web site for eight minutes. Structural equation modelling was used to validate the measures developed and test the hypothesised model.Findings – Sense‐making and exploratory potential are distinct constructs; exploratory potential mediates the relationship between sense‐making potential and involvement. Furthermore, involvement is essential in producing shopping value and intention to revisit.Research limitations/implications – The study highlights the importance of the exploratory potential of web sites since sense‐making is neces...

Amanda J. Broderick

Papers

Word of mouth communication within online communities: Conceptualizing the online social network

What is ‘neuromarketing’? A discussion and agenda for future research

Competitive positioning and the resource-based view of the firm

Investigating the effects of smart technology on customer dynamics and customer experience

Conceptualising consumer behaviour in online shopping environments