Journal ArticleDOI
Word of mouth communication within online communities: Conceptualizing the online social network
TLDR
In this article, the authors report the results of a two-stage study aimed at investigating online word of mouth (WOM) communication: a set of in-depth qualitative interviews followed by a social network analysis of a single online community.About:
This article is published in Journal of Interactive Marketing.The article was published on 2007-06-01. It has received 1632 citations till now. The article focuses on the topics: Online participation & Online community.read more
Citations
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Journal ArticleDOI
Basics of qualitative research: Grounded theory procedures and techniques
TL;DR: Reading a book as this basics of qualitative research grounded theory procedures and techniques and other references can enrich your life quality.
Journal ArticleDOI
Determinants of consumer engagement in electronic word-of-mouth in social networking sites
TL;DR: In this paper, a conceptual model that identifies tie strength, homophily, trust, normative and informational interpersonal influence as an important antecedent to eWOM behavior in SNSs was developed and tested.
Posted Content
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
TL;DR: In this article, the authors overview and synthesize extant word of mouth theory and present a study of a marketing campaign in which mobile phones were seeded with prominent bloggers, revealing the complex cultural conditions through which marketing "hype" is transformed by consumers into the "honey" of relevant, shared communications.
Journal ArticleDOI
The spreading of misinformation online
Michela Del Vicario,Alessandro Bessi,Fabiana Zollo,Fabio Petroni,Antonio Scala,Guido Caldarelli,H. Eugene Stanley,Walter Quattrociocchi +7 more
TL;DR: A massive quantitative analysis of Facebook shows that information related to distinct narratives––conspiracy theories and scientific news––generates homogeneous and polarized communities having similar information consumption patterns, and derives a data-driven percolation model of rumor spreading that demonstrates that homogeneity and polarization are the main determinants for predicting cascades’ size.
References
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Book
Qualitative Data Analysis: An Expanded Sourcebook
TL;DR: This book presents a step-by-step guide to making the research results presented in reports, slideshows, posters, and data visualizations more interesting, and describes how coding initiates qualitative data analysis.
Book
Diffusion of Innovations
TL;DR: A history of diffusion research can be found in this paper, where the authors present a glossary of developments in the field of Diffusion research and discuss the consequences of these developments.
Journal ArticleDOI
The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
Journal ArticleDOI
Basics of qualitative research : grounded theory procedures and techniques
Anselm L. Strauss,Juliet Corbin +1 more
TL;DR: In this article, the authors discuss the uses of literature and open coding techniques for enhancing theoretical sensitivity of theoretical studies, and give guidelines for judging a grounded theory study.
Journal ArticleDOI
Diffusion of innovations
TL;DR: Upon returning to the U.S., author Singhal’s Google search revealed the following: in January 2001, the impeachment trial against President Estrada was halted by senators who supported him and the government fell without a shot being fired.
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