Nick Lee

TL;DR: In this article, the authors report the results of a two-stage study aimed at investigating online word of mouth (WOM) communication: a set of in-depth qualitative interviews followed by a social network analysis of a single online community.

TL;DR: Although the economics of the pharmaceutical industry continue to restrict investment in novel biomedical responses, action must be taken to avoid the conjunction of factors that promote evolution and spread of antibiotic resistance.

TL;DR: This paper is an attempt to widen the scope of neuromarketing beyond commercial brand and consumer behaviour applications, to include a wider conceptualisation of marketing science.

TL;DR: In this article, the authors present a conceptual framework which explicates the major components of consumer resistance to innovation: rejection, postponement, and opposition, and discuss two main groups of antecedents to consumer resistance: degree of change required and conflicts with the consumer's prior belief structure.

TL;DR: In this article, childhood and human variation are discussed in the context of human beings and human becomings: what do you want to be when you grow up? defining the dependent child? beings in their own right? Ambiguities of childhood: children out of place - ambiguity and social order children in their place - home, school and media new places for children - voice, rights and decision making.