Data Mining Practical Machine Learning Tools and Techniques

行銷硏究 : Marketing research

Open Innovation: The New Imperative for Creating and Profiting from Technology

Статья посвящена вопросам влияния власти на поведение человека. Авторы рассматривают данные различных источников, в которых увеличение власти связывается с напористостью, а ее уменьшение - с подавленностью. Конкретно, власть ассоциируется с: а) позитивным аффектом; б) вниманием к вознаграждению и к свойствам других, удовлетворяющим личные цели; в) автоматической переработкой информации и резкими суждениями; г) расторможенным социальным поведением. Уменьшение власти, напротив, ассоциируется с: а) негативным аффектом; б) вниманием к угрозам и наказаниям, к интересам других и к тем характеристикам я, которые отвечают целям других; в) контролируемой переработкой информации и совещательным типом рассуждений; г) подавленным социальным поведением. Обсуждаются также последствия этих паттернов поведения, связанных с властью, и потенциальные модераторы.

Power, approach, and inhibition. Власть, напористость и подавленность

Extant literature has increased our understanding of specific aspects of digital transformation, however we lack a comprehensive portrait of its nature and implications. Through a review of 282 works, we inductively build a framework of digital transformation articulated across eight building blocks. Our framework foregrounds digital transformation as a process where digital technologies create disruptions triggering strategic responses from organizations that seek to alter their value creation paths while managing the structural changes and organizational barriers that affect the positive and negative outcomes of this process. Building on this framework, we elaborate a research agenda that proposes [1] examining the role of dynamic capabilities, and [2] accounting for ethical issues as important avenues for future strategic IS research on digital transformation.

Understanding digital transformation: A review and a research agenda

NikeFuel is the fuel of the Nike+ community. A fuel that has made two million users burn more than 68 bn. calories and that proliferates with each kilometer. The athletic performance of Nike+ users is measured via sensors in Nike sports shoes and an Apple iPod or iPhone, documented on the Nike+platform and converted into NikeFuel. In doing so, users may visualize their progress, compare their performance with others, and obtain different status levels that reflect their athletic potential. This approach derives from the domain of game design and is called gamification enriching products, services, and information systems with game-design elements in order to positively influence motivation, productivity, and behavior of users. In the consumer sector, various successful examples for gamication are gaining recognition. Gamication is a persuasive technology that attempts to influence user behavior by activating individual motives via game-design elements. As a consequence, this approach does not deal with designing games that can generally be defined as solving rule-based artificial conflicts or simulations. Thus, gamication needs to be contrasted to related concepts such as serious games and games with a purpose.

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Gamification - Design of IT-Based Enhancing Services for Motivational Support and Behavioral Change

Determinants of physicians’ technology acceptance for e-health in ambulatory care

From an information systems research perspective, MOOCs represent an innovative, web-based business model for financing, designing, and provisioning educational services. Due to the increasing digitization and respective structuring of these services, the laws of the Internet economy Shapiro and Varian 1999; marginal costs of additional participants tend towards zero, occurrence of network and long-tail effects) open up higher education and vocational training to the masses. Thus, MOOCs offer great potential (e.g., increased effectiveness and eefficiencyin education) and challenges (e.g., new competitors) for academic institutions and other providers of educational services. The current academic discussion on MOOCs focuses on the different types of MOOCs the involved didactic concepts, as well as the technology and mechanisms that facilitate the scaling of educational services.

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Massive Open Online Courses

This article focuses on how companies can cope with the enormous volume and variety of data (big data) that is acquired on crowdsourcing platforms from the worldwide community of Internet users. We identify the challenges of implementing crowdsourcing platforms and show how CIOs and other organizational leaders can build the absorptive capacity necessary to extract business value from crowdsourced data. 1,2

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Crowdsourcing: How to Benefit from (Too) Many Great Ideas

Open innovation research shows that idea competitions are a promising approach for integrating customers and that most innovations are a result of intensive collaboration (Franke and Shah, 2003; Gasco-Hernandez and Torres-Coronas, 2004; Nemiro, 2001; Sawhney et al., 2005). Thus, fostering collaboration among idea contributors might be a fruitful approach for unleashing the customers' entire creative potential and making idea competitions even more successful. This paper reports on a field study in which idea contributors could collaborate in an IT-based idea competition using the wiki technology. We tested whether user collaboration positively influences the quality of the submissions applying an in-depth analysis of idea quality. Our results show that user collaboration enhances idea quality and that inducing user collaboration is a viable design element for making idea competitions more effective. This contributes to a more successful design, implementation and operation of idea competitions, as well as to better outcomes. The article concludes with a discussion of customer groups collaborating in idea competitions (extrinsically and intrinsically motivated customers).

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Ivo Blohm

Papers

Gamification - Design of IT-Based Enhancing Services for Motivational Support and Behavioral Change

Determinants of physicians’ technology acceptance for e-health in ambulatory care

Massive Open Online Courses

Crowdsourcing: How to Benefit from (Too) Many Great Ideas

Does collaboration among participants lead to better ideas in IT-based idea competitions? An empirical investigation