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Ulrich Bretschneider

Researcher at University of Kassel

Publications -  101
Citations -  2323

Ulrich Bretschneider is an academic researcher from University of Kassel. The author has contributed to research in topics: Open innovation & Crowdsourcing. The author has an hindex of 18, co-authored 99 publications receiving 2043 citations. Previous affiliations of Ulrich Bretschneider include FernUniversität Hagen & Technische Universität München.

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Leveraging Crowdsourcing: Activation-Supporting Components for IT-Based Ideas Competition

TL;DR: How activation-enabling functionalities can be systematically designed and implemented in an IT-based ideas competition for enterprise resource planning software and found that participation can be supported using a two-step model is described.
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Not just an ego-trip: Exploring backers’ motivation for funding in incentive-based crowdfunding

TL;DR: Evidence that herding has a significant moderating effect on backers’ reward motivation is found and Strategic IS researchers as well as crowdfunding practitioners can draw on the findings to systematically design, implement, and evaluate potential incentive systems that respond to reward-, recognition-, lobbying-, image- and liking-motives and thereby attract the crowd more effectively to invest in ventures presented on incentive-based crowdfunding systems.
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Does collaboration among participants lead to better ideas in IT-based idea competitions? An empirical investigation

TL;DR: Results show that user collaboration enhances idea quality and that inducing user collaboration is a viable design element for making idea competitions more effective.
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Managing crowdsourced software testing: a case study based insight on the challenges of a crowdsourcing intermediary

TL;DR: In this paper, a case study with a German start-up crowdsourcing intermediary called testCloud that offers software testing services for companies intending to partly or fully outsource their testing activities to a certain crowd is presented.
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An empirical investigation of signaling in reward-based crowdfunding

TL;DR: Based on data retrieved from the crowdfunding platform Kickstarter, results indicate that social ties, investment preparation and presentation, the supply of multiple rewards as well as endeavors to communicate and interact with the crowd positively influence the probability of success of a reward-based crowdfunding campaign.