Journal ArticleDOI
Effects of disconfirmed consumer expectations on food acceptability
Armand V. Cardello,F.M. Sawyer +1 more
TLDR
In this paper, three studies were conducted to assess the effects of disconfirmation consumer expectations on food acceptability and found that disconfirmed expectations for the sensory attributes of an edible film had a negative effect on acceptability of the film.Abstract:
Three studies were conducted to assess the effects of disconfirmed consumer expectations on food acceptability In the first, disconfirmed expectations for the sensory attributes of an edible film had a negative effect on acceptability of the film Greater disconfirmation resulted in lower acceptance and purchase intent In the second study, written product information was used to establish three levels of expected acceptability and expected bitterness for a novel fruit beverage Comparison of preexposure (expected) and postexposure (perceived) ratings of acceptability and bitterness supported an assimilation model of disconfirmation effects for conditions in which expectations of acceptability were high and expectations of bitterness were low A contrast effect was observed for bitterness judgments when expectations of bitterness were high Associative effects resulting from the expectation manipulation were observed on other sensory attributes In the third study, expectations were manipulated to influence both direction (positive versus negative) and degree of disconfirmation for the acceptance of cola beverages Results provided further support for an assimilation model of these effectsread more
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Book
Sensory Evaluation of Food: Principles and Practices
TL;DR: In this article, the authors discuss acceptance and preference testing as a special case of threshold testing and apply it in a variety of applications, such as: Acceptance and Preference Testing - Consumer Tests Outside the Laboratory.
Journal ArticleDOI
The generation of sensory expectation by external cues and its effect on sensory perception and hedonic ratings: a review
Rosires Deliza,Hal Macfie +1 more
TL;DR: In this paper, the authors present a flow chart for the role of expectations at the point of choice and in influencing sensory perception at the time of consumption, showing that expectations are generated by a variety of factors.
Journal ArticleDOI
Sensory expectations based on product-extrinsic food cues: An interdisciplinary review of the empirical evidence and theoretical accounts
TL;DR: A review of the literature on the effects of expectations on the sensory perception of food and drink by humans can be found in this paper, where the authors evaluate the evidence that has emerged from both laboratory studies and real-world research conducted in the setting of the restaurant, canteen and bar.
Journal ArticleDOI
The construct of food involvement in behavioral research: scale development and validation.
Rick Bell,David Marshall +1 more
TL;DR: The findings suggest that food involvement, as measured by the Food Involvement Scale, may be an important mediator to consider when undertaking research with food and food habits.
Journal ArticleDOI
Consumer preferences for beef color and packaging did not affect eating satisfaction.
TL;DR: Consumer preferences for beef color and packaging influenced likelihood to purchase, but did not bias eating satisfaction.
References
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Response Determinants in Satisfaction Judgments
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Journal ArticleDOI
Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation.
Journal ArticleDOI
Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance
TL;DR: In this paper, four psychological theories were considered in determining the effects of disconfirmed expectations on perceived product performance and consumer satisfaction, and the results reveal that too great a gap be...
Journal ArticleDOI
Assimilation and contrast effects in reactions to communication and attitude change.
TL;DR: The relationship between the attitude of the recipient and the position advocated in a communication was studied under conditions where a communicator not known to subject presents a point of view on a controversial issue which differs from that of subject by varying amounts.
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The generation of sensory expectation by external cues and its effect on sensory perception and hedonic ratings: a review
Rosires Deliza,Hal Macfie +1 more