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Journal ArticleDOI

Motivational complexity of green consumerism

Johanna Moisander
- 01 Jul 2007 - 
- Vol. 31, Iss: 4, pp 404-409
TLDR
In this paper, a simple model of motivation is used as an analytical tool to analyze the motivation of green consumerism, arguing that as a private lifestyle project of a single individual, "green consumerism" is much too heavy a responsibility to bear.
Abstract
This paper elaborates on the motivational complexity of green consumerism using a simple model of motivation as an analytical tool. The objective is to provide insights into the challenges that environmentally concerned ‘green consumers’ may face in the markets, as well as to illustrate the limitations of framing and targeting environmental policy measures in terms of individual motivation and morally responsible decision making. On the whole, the paper argues that as a private lifestyle project of a single individual, ‘green consumerism’ is much too heavy a responsibility to bear. Therefore, the author joins the growing number of scholars who argue that in environmental policy the focus on individual consumers is limited and thus needs to be problematized.

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Citations
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Sustainable consumption: green consumer behaviour when purchasing products

TL;DR: In this article, the authors investigated the purchasing process for green consumers in relation to consumer technology products in the UK and developed a green consumer purchasing model and success criteria for closing the gap between green consumers' values and their behaviour.
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Mindful consumption: a customer-centric approach to sustainability

TL;DR: In this paper, the authors present a framework for a customer-centric approach to sustainability, which recasts the sustainability metric to emphasize the outcomes of business actions measured holistically in terms of environmental, personal and economic well-being of the consumer.
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Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior

TL;DR: In this article, the authors used the Theory of Planned Behavior (TPB) as its theoretical framework and further attempted to extend the TPB by incorporating additional constructs (environmental concern and environmental knowledge) in it.
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Factors Affecting Green Purchase Behaviour and Future Research Directions

TL;DR: In this article, the authors reviewed 53 empirical articles on green purchase behavior from 2000 to 2014 and identified various prevalent motives, facilitators and barriers affecting purchase decision-making towards green products and provided possible explanations for inconsistencies reported in green purchase behaviour.
Journal ArticleDOI

Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior

TL;DR: In this paper, the authors used the Theory of Planned Behavior (TPB) and further extended the TPB including additional constructs namely; perceived value and willingness to pay premium (WPP) and measured its appropriateness in determining consumer green purchase intention and behavior.
References
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Book

Understanding Attitudes and Predicting Social Behavior

TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.

Stanford Encyclopedia of Philosophy

TL;DR: To understand the central claims of evolutionary psychology the authors require an understanding of some key concepts in evolutionary biology, cognitive psychology, philosophy of science and philosophy of mind.
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TL;DR: Comparing targeted patching algorithms against a benchmark uniformly random patching strategy and proposing a new containment strategy by partitioning mobiles appropriately based on their social relationship graph are compared.
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TL;DR: Two essays on utilitarianism, written from opposite points of view, by J. C. Smart and Bernard Williams as mentioned in this paper, argue that the rightness and wrongness of actions is determined solely by their consequences, and in particular their consequences for the sum total of human happiness.
Journal ArticleDOI

Determining the Characteristics of the Socially Conscious Consumer

TL;DR: This article found that the socially conscious consumer can be distinguished by a variety of personality, attitude, and socioeconomic variables, although the relationships are rather weak, and a measure of traditionally defined social responsibility was found to have no relationship to socially-conscious consumer behavior.
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